Estudio de los niveles de confianza y expectativas de los empresarios del sector de las agencias de viaje de Bogotá, a partir del cambio de gobierno nacional del año 2022

Abstract

The analysis focuses on the levels of confidence and expectations of travel agency entrepreneurs in Bogotá following the national government change in 2022. Its relevance lies in the lack of sector-specific indicators and in the strategic role of agencies as key players in the tourism value chain in Colombia. A contextualization of tourism in the country is presented, highlighting the main economic and labor results, along with the participation of travel agencies in Bogotá’s tourism dynamics. Subsequently, surveys were applied to sector entrepreneurs with the purpose of building a sectoral confidence index. This indicator was compared with benchmarks such as those developed by Fedesarrollo and DANE, and contrasted with economic variables associated with tourism, including sectoral GDP, employment, and nominal income. Findings show that, despite progress in formalization, employment, and post-pandemic recovery, there remains a perception of uncertainty linked to the political environment, security, and government-driven reforms. In conclusion, travel agencies acknowledge improvements in investment and demand but maintain cautious expectations regarding the country’s economic future. This underscores the need to promote clear and stable public policies, alongside business strategies focused on innovation, digitalization, and sustainability, in order to strengthen confidence in this key subsector of Colombian tourism.