Lineamentos de un Plan de Gestión Patrimonial para la Promoción Turística y la Salvaguarda las Fiestas Religiosas en Tobasía (Floresta, Boyacá) como Eje Central para la Protección del Patrimonio Cultural

Abstract

The objective of this research is to design guidelines for the development of a tourism management plan for the promotion and rescue of religious festivals in Tobasía (Floresta, Boyacá) as a central axis for the protection of cultural heritage. To do this, we start by characterizing the history and development of religious festivals in Tobasía, to subsequently identify limitations in the tourism management and promotion of these festivals, through a survey. Subsequently, national and international models and good practices for the protection of cultural heritage are recognized, and finally, strategies and guidelines are proposed that are integrated into a portfolio of tourist services that are integrated into a management plan for the protection and promotion of cultural heritage. Intangible Religious Heritage of Tobasía and Floresta. To this end, a qualitative methodology is implemented, focused on recognizing perceptions that allow guiding improvement strategies through which it is possible to improve the protection and rescue of intangible heritage in the Tobasía village through approaches focused on tourism management. Among the results, the lack of knowledge about the hotel offer in the municipality of Floresta stands out and the low demand suggests the need to evaluate the alignment of the offer with the expectations of the attendees. General dissatisfaction is manifested in the gastronomic and parking infrastructure; and the lack of variety in the gastronomic offer and the deficiency in the parking infrastructure negatively affect the experience of the participants. Therefore, it is key to advance in the development and implementation of the guidelines proposed in this research, in order to improve the tourist experience in Tobasía, promoting responsible and sustainable tourism that values and protects the intangible cultural heritage of the region, as well as contributing to the economic and social development of the local community.