Estrategias de innovación para la sostenibilidad económica de empresas sociales de arquitectura en Antioquia

Abstract

This research addresses the challenge faced by social enterprises in the architecture sector in Antioquia in achieving economic sustainability. The problem identified using the Vester matrix method lies in the low integration of innovative and sustainable practices due to a lack of knowledge and appropriate tools. The objective was to propose strategies to strengthen their financial viability, based on innovation and the use of emerging technologies. The methodology employed utilizes a mixed approach and a descriptive scope, combining documentary analysis, the application of models such as the Social Lean Canvas, commonly used in the formulation of business plans, and experimentation with Artificial Intelligence (AI) tools for idea generation and financial statement analysis. Likewise, to obtain primary information, two types of surveys were conducted among populations of students and entrepreneurs in the architecture sector. The study included a theoretical review of approaches such as social capital theory, disruptive innovation, and systemic theory, complemented by a practical case study applied to the organization TECHO. It is evident that through AI and the use of collaborative business models, strategic planning and decision-making are improved. Many social enterprises rely excessively on donations or market "goodwill," presenting low operating margins and lacking diversified financial strategies. Among the main conclusions, it is confirmed that technological innovation, digitalization, and the adoption of modern financial tools are very important for sustainability. Furthermore, training in finance and business management is a critical gap for architecture students and entrepreneurs in the sector. The recommendations promote the implementation of alternative sources of financing such as crowdfunding and P2P lending, optimizing costs through automation, strengthening strategic alliances, integrating AI with traditional business plan structuring tools for financial analysis, and designing academic programs that combine architecture with business management. This study will contribute to the understanding of how innovation, combined with technological tools and financial strategies, can ensure the economic sustainability of social enterprises, promoting the development of resilient and scalable models in the architecture sector.