Plan de gestión con enfoque gerencial para la finca Santa Rosa productora de durazno (Prunus persica) en Cacota, Norte de Santander

Abstract

The Santa Rosa farm, located in Cacota, Norte de Santander, stands out for its production of peaches (Prunus persica), however, to maintain its competitiveness in the current market, it is crucial to implement a solid management plan with a managerial approach. Consequently, the need to improve the farm's production processes is addressed, as well as the importance of applying management strategies that optimize quality and efficiency in peach production. The central objective of this research was to propose a management plan with a managerial approach for the Santa Rosa peach producing farm in Cacota, Norte de Santander. The established methodology was a mixed and descriptive approach. In the results, the interviews revealed significant challenges at the Santa Rosa ranch, including staff shortages that affect both the workers, who feel overwhelmed during the harvest, and the owner, who faces difficulties hiring more employees due to costs. associates. These additional costs, related to tree maintenance and pest control, limit the ability to expand the work team. Although wages are not competitive, the lack of available labor makes it difficult to find an immediate solution to this problem. It was concluded that, in the SWOT and PESTEL analysis of the Santa Rosa Farm, the importance of addressing internal weaknesses, while taking advantage of external opportunities and capitalizing on existing strengths to counteract possible threats. Keywords: management plan, business diagnosis, SWOT, PESTEL, peach.