Fortalecimiento de las acciones comerciales en Mercado Libre - Mercado Pago mediante la integración comercial con empresas Low Cost en Colombia

Abstract

Mercado Libre for years has been characterized by being a company that allows Users transact their goods and services through a complete ecosystem that it provides, among other things, various ways of generating an exchange with its buyers in an effective, fast and safe way. This ecosystem is made up mainly due to the integration of different tools, which complement each other generating synergy in processes or operations related to e-commerce. These platforms are known as: Mercado Libre, Mercado Pago, Mercado Envios, Mercado Shops and Credit Market. Within this revolution and democratization of trade, we place Mercado Pago, platform that is currently in countries such as Colombia, Chile, Mexico and Argentina and whose key strategy for its reception are commercial alliances. In colombia, over time these commercial relationships have not been sufficient because in the Currently there are not many people who have access to it, thus causing there is still ignorance of the use of the platform and therefore this leads to the use of other existing applications in the market as in the case of DaviPlata, PayPal, Nequi, among others. From there, comes the main focus of this improvement plan in which the positioning of Mercado Pago in Colombia through the establishment of relationships and commercial alliances with low cost companies, thus providing a B2B integration between the good practices that were being carried out in the area of ​​commercial actions, and the foray into new ways to encourage future relationships through processes of innovation and creation currently non-existent in the Colombian market.