Potenciación de la Experiencia FreeStyle Libre: Group Start y Guía Innovadora para Estimular el Crecimiento y Satisfacción en ADC Colombia

Abstract

Throughout this document we seek to present an improvement plan for the company Abbott Laboratories, an American pharmaceutical company committed to improving health. Initially, general aspects are addressed, such as its mission, vision and values, as well as its geographical location, organizational structure and business model, with special emphasis on the area of diabetes. Following this, a SWOT analysis is carried out to evaluate the opportunities and challenges in the market that were evident and analyzed during the internship process in the company. After this analysis, we seek to propose an improvement aimed at the Group Start strategy, through a plan that takes advantage of internal strengths and addresses identified weaknesses. A general and specific objective is also established in line with the above, along with considerations from a perspective about the importance, limitations and scope of the plan. The document concludes by emphasizing the strategic relevance of the guide for the company, both as an educational tool for patients and for the company's team of educators. In addition, it is explained how this initiative is expected to contribute to Abbott's sustainable growth, improving the customer experience and strengthening its national sales.