Viabilidad de la formalización de Ing-Biker repuestos y accesorios: comercialización de repuestos y accesorios para motocicletas en Villavicencio, Meta

Abstract

ING-BIKER REPUESTOS Y ACCESORIOS is a proposed business projected to start operations in Villavicencio, Meta, focused on the commercialization of a wide variety of motorcycle products, including tires, accessories, lubricants, alarms, replacement parts, lighting, and cleaning products. The main differentiating factor of ING-BIKER is its competitive pricing and exceptional customer service experience, which includes comprehensive support in both pre- and post-sales service, free installation for most products, and a loyalty program offering customers exclusive promotions through a card system after completing 10 purchases. According to a conducted survey, the target clientele is estimated to consist of 93% men and 7% women, all interested in keeping their motorcycles in optimal mechanical and aesthetic condition. The viability of the project is based on the growing demand for motorcycles in Colombia over the last decade. According to the National Quality of Life Survey (ECV) from DANE, the percentage of households owning these types of goods has increased in the last decade, reaching 27.2% by 2023. Additionally, the project leverages the technical expertise of the team to provide comprehensive customer support across pre-sales, sales, and post-sales stages, meeting the specific needs of the business's target segment.