Metodología para la generación de ideas de negocio basadas en la búsqueda de patentes libres

Abstract

From the Center for Entrepreneurship and Business Development (CEDE) of the Santo Tomás University, a methodology was developed for the generation of business ideas from free patents. The first stage consisted of a literature review about techniques for generating business ideas proposed by the Ministry of Commerce, Industry and Tourism (MinCIT) 1 at the National Entrepreneurship Board. Through a classification proposed by Shah, Vargas and Smith2, a vacuum was identified in the logical techniques based on history, that is, those in which solutions are already documented in the databases. At the same time, research on the treatment of free patents was investigated and three open access patent searchers of the different intellectual property offices of the world were analyzed, to determine how to access free patents. In the second stage the Methodology was formulated: “Generation of Business Ideas from Free Patents” (Annex A), which consists of different sections such as basic concepts, general description of the instrument, procedure for the identification of the subject and search for related patents, procedure for defining the idea and bibliography consulted. The procedure for defining the idea was determined by studying the techniques proposed by the MinCIT for the identification of ideas, in this case, the Lean Canvas Business Model methodology is used as it is a short and practical model to describe the main variables with which has a business idea. Finally, two test exercises were proposed that allowed the application of the instrument to determine improvements prior to its publication by CEDE. One of them, focused on entities and institutions that are experts in entrepreneurship: Santander Regional Entrepreneurship Network, the University Entrepreneurship Network and the MinCIT, and the other, a pilot test with some CEDE users.