Estudio de factibilidad para la creación y comercialización de un aplicativo móvil, en función de software contables para pequeños y medianos establecimientos de comercio.

Abstract

The present paper aims to identify the feasibility of carrying out the development of a mobile application based on accounting software for small and medium-sized commercial establishments. The idea was born by identifying necessity to improve the sales capacity of commercial establishments that constitute smaller areas of service compared to large stores or chain stores, as well as those located near to large cities and towns in the country. The optimization of sales is based on the implementation of current technological services, such as the use of mobile applications from the smartphone, thus seeking that these establishments access these business media and become more competitive. To do so, the feasibility study had research through consultation in different media such as online resources and the collection of primary and secondary information.