Automatización de Solicitudes de Cotización por Parte de los Clientes por Medio de la Plataforma MyDSV

Abstract

This paper presents an analysis of the pricing practices implemented at DSV, a leading logistics company. Through an exhaustive study of the current processes and an evaluation of the available technological tools, significant opportunities were identified to optimize pricing and improve the company's competitiveness. An improvement plan was proposed that includes the implementation of automation tools, customizing prices and strengthening collaboration between the pricing and sales areas. The main objective of this plan is to increase efficiency, reduce costs and improve customer satisfaction. The results of this analysis reveal the importance of digitalization in the pricing processes and the need to adopt a more strategic and data-driven approach to decision making. The implementation of the recommendations presented in this paper will enable DSV to consolidate its market position and adapt to the demands of an increasingly dynamic and competitive business environment.