La Función de la Comunicación Política de las FARC en la Coyuntura del Plebiscito por la Paz 2016

Abstract

In 1964, influenced by socialism, against injustice, political exclusion and land control, a revolutionary movement began that some years later would be classified by the United States as a "terrorist group"; Although, in their origin they did not count on military force the Revolutionary Armed Forces of Colombia - People's Army "FARC-EP", they fought for the common cause of the time "more power for the people", nevertheless, sustain a revolution for more 50 years without a military confrontation, it is impossible; It was around 1982 when drug trafficking (the gunpowder of the conflict) made its appearance, thanks to the military power of the "FARC-EP" resulting from the illegal trafficking of cocaine, which by 2013 there were more than 6,000,000 registered victims ( CNMH, 2013) and more than half a century of war, multiple rulers of the nation made the political and / or military effort to end the conflict, but, it took 12 periods of government, multiple military operations -some more successful than others. - and hundreds of combats, so that the "FARC" decided to lay down their arms and return to society, on September 26, 2016, with the promise of contributing to a better country through politics, communication and peace.

Against this background, the need arises for a Peace Agreement between the parties, this lasted for almost 6 years and with the signing of the agreement in the Agreement on November 24, 2016 the negotiations are concluded. As a result of this process, there is the reincorporation of the guerrilla group into civilian life and the creation of its own political party, the Alternative Revolutionary Common Force (FARC). Thus, an investigation was conducted in order to determine the role of the Political Communication of the FARC in the Conjuncture of the Plebiscite for Peace 2016, from a media perspective focused on the NC News channel, the political group's own medium. In this way, the social network twitter was approached through a digital listening during the conjuncture of the suffrages in order to obtain the interference of public opinion in said process.