Consultoría empresarial, actualización y reestructuración estratégica de marketing digital en la corporación club el meta de la ciudad de Villavicencio

Abstract

In recent years, thanks to the different economic changes that have occurred in the country, currently many companies or people have been forced to question the importance of so-called Marketing. This phenomenon comes to life due to rampant globalization that the world is currently experiencing, followed by the technological influence that day by day covers a larger stage in the scale of needs in both companies and individuals. That said, the existence of an increasingly competitive landscape, generating rivalry between organizations or legal persons, becomes clear. On the other hand, these circumstances have led to easy and quick access to information and knowledge within the reach of consumers, for this reason, the market is driven by trends of greater demand for both products and services. After the drastic transformation that the world has presented in accompaniment of technological evolution, the currently recognized Digital Marketing was created, through which different marketing strategies are managed, attributing their application in marketing through virtual media. With the aforementioned, it is true to affirm the evolution of the Marketing application, currently; For this reason, the inclusion of any organization regardless of its size or business name, in the immense world of digital platforms is relatively mandatory. Santo Tomás University, in its role as an educational institution, has an agreement with the Chamber of Commerce, through which one of the different options to opt for the professional degree in International Business takes shape, said degree option takes the name of "Business Consulting", and aims to provide continuous support to companies in the Llano, through diagnoses and plan designs, helping to improve their logistics, marketing or administrative processes. In the consultancy scheduled for the 2020-2 period, around 20 companies were chosen, in which the students would begin to develop their degree option in favor of the economy of the Llano. This study has a unique focus on the “Corporación Club el Meta”; where they proceeded to make contact with the said corporation through the manager Marcela Rodríguez, who was asked different specific intentional questions, to size up the problem, which they wanted to attack; followed by the process of creating and updating social networks and advertising graphic pieces for the corporation. However, a diagnosis was made from the DOFA, EFE, EFI, ANSOFF, and MPC matrices, to know the economic and social status of the corporation against the competition and its clients.