Especialización Gestión Digital Empresarial
URI permanente para esta colecciónhttp://hdl.handle.net/11634/71405
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Tipo de ítem: Ítem , Sistema digital de inteligencia de negocios para procesos de reclutamiento y selección en la empresa ariadna communications group(Universidad Santo Tomás, 2026-07-09) Rojas Palacios, María Camila; Guerrero, David Alejandro; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001997697The present study aims to design a digital business intelligence system to optimize the recruitment and selection processes at Ariadna Communications Group. Currently, the human resources recruitment team manages more than twenty monthly processes using manual and non integrated tools, resulting in hiring delays, operational errors, and talent loss. As a solution, the design of a digital system supported by automation tools within the Microsoft ecosystem and a Power BI dashboard is proposed in order to centralize information, automate tasks, and improve process monitoring. A 25% reduction in hiring times is expected, along with strengthened decision making and improved operational efficiency within the organization.Tipo de ítem: Ítem , Diseño de un modelo de inteligencia de negocios para la visibilidad y trazabilidad del flujo de inventarios en mi tienda deportiva S.A.S.(Universidad Santo Tomás, 2026-07-22) Andrade Ramos, Valentina; Villamil Obregon, Saaray; Guerrero Pirateque, David Alejandro; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000012753; https://orcid.org/0000-0002-0032-6970This project proposes the design of a digital transformation model to strengthen inventory management and business intelligence at Mi Tienda Deportiva S.A.S. through the use of automation and data analytics tools aimed at improving information flow, operational traceability, and decision-making within the organization. As part of the methodology, the current process was analyzed and modeled using BPMN 2.0, identifying problems related to manual records, dispersed information, and lack of inventory control. Subsequently, a digital ecosystem based on Google Forms, Google Sheets, Excel with Python, and Power BI was designed to automate the capture, consolidation, and visualization of operational information. In addition, a process of organizing and cleaning historical data related to inventory entries, outputs, and sales was carried out, allowing the creation of indicators and interactive dashboards for real-time monitoring and analysis. Finally, it is concluded that the use of business intelligence and automation tools contributes to improving traceability, operational efficiency, and digital transformation within the organization through accessible and low-cost technological solutions.Tipo de ítem: Ítem , Modelo analítico y prescriptivo de madurez digital para MYPE de Bogotá mediante inteligencia de negocios y Power BI(Universidad Santo Tomás, 2026-07-09) Castañeda Acosta, Erika Tatiana; Guerrero Pirateque, David Alejandro; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000012753; https://orcid.org/0000-0002-0032-6970This research developed an analytical and prescriptive model of digital maturity, designed to evaluate the level of technological adoption among micro and small enterprises (MSEs) in Bogotá, categorized by sector (commerce, industry, and services). The model was built by integrating various official sources and open data, using business intelligence and analytics tools in Power BI. The Digital Maturity Index (DMI) consolidated strategic dimensions such as technological infrastructure, use of digital tools, electronic payments, and e-commerce. The results show that MSEs have reached an intermediate level of digital maturity, with notable progress in connectivity and access to technology, although gaps persist in e-commerce, automation, and the adoption of advanced digital solutions. The sectoral analysis revealed significant differences: while the more technologically advanced sectors made greater progress, traditional activities continue to face limitations. The use of Power BI allowed for the integration, modeling, and visualization of strategic information through interactive dashboards, facilitating comparisons and the generation of useful knowledge for decision-making. Finally, the prescriptive model complemented the quantitative diagnosis with differentiated strategic recommendations, turning the tool into a support mechanism for digital transformation processes and the strengthening of business competitiveness in Bogotá.Tipo de ítem: Ítem , Sistema de inteligencia de negocios para el análisis financiero de una Institución prestadora de salud(Universidad Santo Tomás, 2026-07-10) Fúquene Rodríguez, Dayssi Carolina; Castañeda Acosta, Erika Tatiana; Guerrero Pirateque , David Alejandro; Universidad Santo TomásThis project designs a business intelligence (BI) system for financial analysis in a Health Service Provider Institution (hereinafter IPS), aimed at supporting strategic decision‑making and enhancing internal analysis. Its functionality is demonstrated using public financial information from the last five years of a private IPS with reserved identity, integrating and standardizing the data to automate indicators and generate alerts that facilitate interpretation. The proposed solution organizes and presents integrated financial information, demonstrating, using public data, its potential to provide timely and actionable insights that may support institutional sustainability and offer a concrete proposal toward the digital transformation of financial analysis in the health sector.Tipo de ítem: Ítem , Dashboard de inteligencia empresarial para la gestión digital de pqrs en una entidad financiera cooperativa: una propuesta basada en analítica de datos(Universidad Santo Tomás, 2026-02-05) Garzón Pulido, Ivan Manuel; Quiroga Castro, Erika Gissel; Guerrero Pirateque, David Alejandro; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000012753; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000064759; https://orcid.org/0000-0002-0032-6970This project proposes the design of a business intelligence Dashboard to optimize the digital management of Petitions, Complaints, and Claims (PCCs) in a cooperative financial institution. Through the use of data analytics techniques, it seeks to consolidate and visualize key information that strengthens monitoring, control, and decision-making processes within the organization. The methodology included the development of an ETL (Extract, Transform, Load) process applied to the dataset from the institution’s internal PCC system, complemented by semi-structured interviews with staff to identify key indicators of efficiency, customer experience, and organizational performance.The results led to the creation of a three-level hierarchical indicator model—operational, customer, and business—implemented in an interactive Power BI Dashboard that analyzes variables such as request type, response time, recurrence, and responsible department. The findings demonstrate that applying business intelligence tools enhances traceability, supports evidence-based decision-making, and fosters the organization’s digital maturity, contributing to operational efficiency, customer satisfaction, and the long-term sustainability of the cooperative model.Tipo de ítem: Ítem , Estudio de prefactibilidad para el desarrollo de una plataforma web y móvil de contratación directa de servicios locativos, para públicos específicos.(Universidad Santo Tomás, 2026-01-22) Gutiérrez Ospina, Rodolfo Alejandro; Daza Solano, Eliceth Norela; Guerrero Pirateque, David Alejandro; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000012753This study presents a technical, commercial, and financial pre-feasibility analysis for the development of a web and mobile platform designed to optimize the direct and secure contracting of local services in Bogotá. The viability of a digital model aimed at strengthening trust, traceability, and labor formalization in the sector was evaluated. Through surveys conducted with providers and users of technical and domestic services, a high willingness to use the platform was identified (88.9% and 63%, respectively), demonstrating significant potential demand. The technical component defined a Minimum Viable Product (MVP) with geolocation, identity verification, reputation, and secure payment functionalities. From the financial perspective, the project showed a Net Present Value (NPV) of COP 1.234 billion and an Internal Rate of Return (IRR) of 176% per year, with an investment recovery period of less than one year. Overall, the results confirm the comprehensive viability of the project and its potential to promote the formalization of independent work and strengthen digital trust in the contracting of local services.