Especialización Gestión Digital Empresarial

URI permanente para esta colecciónhttp://hdl.handle.net/11634/71405

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  • Miniatura
    Tipo de ítem: Ítem ,
    Dashboard de inteligencia empresarial para la gestión digital de pqrs en una entidad financiera cooperativa: una propuesta basada en analítica de datos
    (Universidad Santo Tomás, 2026-02-05) Garzón Pulido, Ivan Manuel; Quiroga Castro, Erika Gissel; Guerrero Pirateque, David Alejandro; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000012753; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000064759; https://orcid.org/0000-0002-0032-6970
    This project proposes the design of a business intelligence Dashboard to optimize the digital management of Petitions, Complaints, and Claims (PCCs) in a cooperative financial institution. Through the use of data analytics techniques, it seeks to consolidate and visualize key information that strengthens monitoring, control, and decision-making processes within the organization. The methodology included the development of an ETL (Extract, Transform, Load) process applied to the dataset from the institution’s internal PCC system, complemented by semi-structured interviews with staff to identify key indicators of efficiency, customer experience, and organizational performance.The results led to the creation of a three-level hierarchical indicator model—operational, customer, and business—implemented in an interactive Power BI Dashboard that analyzes variables such as request type, response time, recurrence, and responsible department. The findings demonstrate that applying business intelligence tools enhances traceability, supports evidence-based decision-making, and fosters the organization’s digital maturity, contributing to operational efficiency, customer satisfaction, and the long-term sustainability of the cooperative model.
  • Miniatura
    Tipo de ítem: Ítem ,
    Estudio de prefactibilidad para el desarrollo de una plataforma web y móvil de contratación directa de servicios locativos, para públicos específicos.
    (Universidad Santo Tomás, 2026-01-22) Gutiérrez Ospina, Rodolfo Alejandro; Daza Solano, Eliceth Norela; Guerrero Pirateque, David Alejandro; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000012753
    This study presents a technical, commercial, and financial pre-feasibility analysis for the development of a web and mobile platform designed to optimize the direct and secure contracting of local services in Bogotá. The viability of a digital model aimed at strengthening trust, traceability, and labor formalization in the sector was evaluated. Through surveys conducted with providers and users of technical and domestic services, a high willingness to use the platform was identified (88.9% and 63%, respectively), demonstrating significant potential demand. The technical component defined a Minimum Viable Product (MVP) with geolocation, identity verification, reputation, and secure payment functionalities. From the financial perspective, the project showed a Net Present Value (NPV) of COP 1.234 billion and an Internal Rate of Return (IRR) of 176% per year, with an investment recovery period of less than one year. Overall, the results confirm the comprehensive viability of the project and its potential to promote the formalization of independent work and strengthen digital trust in the contracting of local services.