Aumento en el Alcance de Visibilidad por Medio de Redes en Tcs Solution Center Sucursal Colombia

Abstract

During the development of the professional internship at TCS Solution Center Colombia Branch, specifically in the Human Resources department, important opportunities for improvement were identified in relation to recruitment processes and digital marketing. The role I performed was mainly focused on managing hiring documentation and affiliating personnel with entities such as ARL and CCF, within processes already standardized and structured by the Human Resources department. These tasks were carried out in an environment with a high workload, multiple simultaneous requests, and the need to maintain constant communication with different stakeholders. From this practical experience, I observed the lack of diversification in talent attraction channels and the almost exclusive dependence on LinkedIn as a recruitment platform, which limits the company’s visibility compared to other competing organizations in the Colombian market, such as Teleperformance and Foundever, which use more innovative communication strategies on social media. The purpose of this report is to analyze these detected opportunities and threats through a SWOT analysis, and to propose a comprehensive improvement plan focused on the incorporation of new digital tools and marketing strategies that strengthen TCS’s image in Colombia. The document outlines a pilot plan for social media and LinkedIn articles, accompanied by monitoring indicators, an implementation timeline, and a projection of results in the short and medium term. The objective is not only to improve efficiency in talent acquisition processes, but also to position TCS as an organization with a culture of innovation, capable of adapting to market changes and responding to the expectations of new generations of professionals.