Propuesta de Mejoramiento de los Procesos de Marketing para Fidelizar Usuarios en Language Exchange Events S.A.S

Abstract

This project seeks to design a proposal to improve the marketing processes in Language Exchange Events S.A.S., which is a cultural exchange company that offers various experiences to its users where they can be in contact and share with people from other countries. The objective is to create a community with great interest in cultural exchange and languages. The company seeks to create an enjoyable environment that functions to connect with new cultures, languages or thoughts. The research will address the lack of connection that has been evidenced between the user and the company, this in order to give it the possibility to better understand the interests of its customers and, above all, use this information in a useful way to propose new experiences that attract even more customers and in turn achieve customer loyalty. The proposal will be focused on providing an improvement plan through which Language Exchange Events S.A.S. will be able to strengthen the connection with its users, properly manage the information obtained by them and improve customer service. This in order to obtain a competitive advantage and build loyalty of new and old users.