Voces en movimiento: sistematización de red voces javerianas y orientaciones para instituciones de educación superior.

Abstract

This research focuses on the systematization of the Red Voces Javerianas communication strategy, implemented at the Pontificia Universidad Javeriana in 2022. It constitutes the master’s thesis required for the degree of Master in Communication, Development, and Social Change at Universidad Santo Tomás. Its principal aim was to contribute to the creation of a university community free from violence and discrimination. The research emerged from the need to strengthen preventive actions against gender-based violence and discrimination, recognizing communication as a key field for driving cultural and social transformation. The purpose was to identify the achievements, lessons learned, and areas for improvement arising from the strategy’s implementation by analyzing its communicative and educational practices. The analytical categories included a gender approach, a human-rights approach, and communication for social change. Methodologically, the study conducted a systematization of experiences inspired by Jara (2018), complemented by contributions from Torres Carrillo (2013) and ALBOAN (Eizaguirre, Askunze, & Urrutia, 2004), and employed a qualitative hermeneutic perspective (Gumucio-Dagron, 2001) to understand the experience through the accounts of key actors. Within the communication, development, and social change strand, a situated, participatory and oriented approach toward institutional change has been prioritized. The results indicate that the strategy has been consolidated within the university community as a reference for violence prevention, establishing digital channels and on-campus actions that have fostered recognition of diversity and the promotion of networks of care. The research also identified lessons regarding the importance of dialogic communication, student participation, and the need to strengthen awareness of institutional referral routes. Among the opportunities for improvement, the findings highlight the importance of articulating efforts with institutional actors and ensuring the long-term sustainability of actions. In conclusion, the systematization shows how a communication strategy grounded in gender and human-rights approaches can shape university culture and contribute to the prevention of violence.